The Best Ethical Denim Brands to Shop Now!

Sakeenah wearing a bright coral halter from asos and denim skinny jeans from h&m conscious

Finding the right pair of skinny jeans can be a struggle. It can be even more difficult to find an eco-friendly brand that sells jeans that not only make jeans that look fabulous, but fit fabulous too! I’ve discovered some winners that you should definitely consider next time you are in the market for some fresh denim!

sakeenah sitting on bench wearing denim jeans from hm conscious

I’m living in this pair from H&M. These jeans are made of 70% organic cotton, 28% polyester, and 2% elastane. As I am petite with a short waist and long legs, I love how these low-rise super skinny jeans fit me just below my belly button. They have a snug fit and they don’t gap in back which is often an issue I have when buying jeans.

You Might Also Like: This App Helps You Discover Ethical Fashion Brands

sakeenah wearing denim jeans from hm conscious

sakeenah wearing denim jeans from hm conscioussakeenah wearing denim jeans from hm conscious

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I am also a fan of the sustainable denim that Zara recently launched. While they didn’t fit me quite right in the waist [that gapping problem] but, I was very happy with the wash, and the way they fit my legs. You can read more about Zara’s Join Life initiative to produce more sustainable clothing here. Let me know what you think!

Monkee Genes

“Monkee Genes was born in 2006 out of the frustration of the denim market, to offer something fresh vibrant and youthful. Disillusioned with Primark and other disposable high street fashion, the Monkee Genes team decided to raise public consciousness.”


Cheap Monday


If you are looking for ultra tight skinnies, Cheap Monday has you covered. Their denim is edgy and sexy. They received a ‘It’s a Start’ rating from the Good On You app for its ‘Good’ labor practices, while they need to work on improving their environmental impact.

Marks & Spencer


This popular brand uses a large proportion of eco-friendly materials such as, recycled nylon, recycled polyester, and organic cotton. Also, they plan to eliminate usage of all hazardous materials by 2020. Sweet!



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